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Writing Newspaper Ads

Newspaper Ads How To Write Newspaper Advertising That Sells One of the most misunderstood ways of advertising your product or service is the newspaper. Many of my clients have tried at one time or another to run ads in the newspaper without success. The major reason...

How to Use Powerful Guarantees

Creating Powerful Guarantees Your Guarantee Will Make Or Break You! Guarantees are far too underused. You have to eliminate the risk from the prospect if you want to sell more. A guarantee is the easiest way to remove risk. When you use a powerful guarantee, you...

How to Write Flyers

The Right Way To Profit From Flyers and Door Hangers The Thrifty Way To Building A Profitable Business One very powerful and inexpensive strategy is using flyers and door hangers. The problem is that flyers probably got their name for what happens to them after you...

What About Your Envelopes?

Sale Increasing Envelopes How To Get Your Envelope Opened Perhaps the most critical moment in a direct mail campaign is when the letter arrives at the prospects address. You have to make the cut. Most people sort their mail over the wastebasket. If you don’t...