by Tony Policci | Jul 15, 2014 | Copywriting Help
Any of you over 40 surely remember those big brown envelopes with hundreds of colorful “lick and stick” stamps for ordering magazines. Yes, I’m referring to the legendary Publishers Clearing House (PCH) campaigns. The collateral inside promised the opportunity that...
by Tony Policci | Dec 16, 2013 | Copywriting Help
“How You Can Make Thousands Of Dollars More A Month By Squeezing More Out Of Each Day” By Tony Policci Dear Friends and Clients, This month we’re going to deal with some principles that prevent us from reaching our goals. With the busy season just ahead of...
by Tony Policci | Dec 16, 2013 | Copywriting Help
Remember Yellow Page Advertising? The yellow books have gone the way of the 8-track tape, but this lesson can and should be applied to all your display ad marketing. How To Create Profitable Yellow Page Ads Yellow page advertisements can be a tremendous asset to your...
by Tony Policci | Dec 16, 2013 | Copywriting Help
Testimonials. What Others Are Saying Right To Your Face It’s a fact of life, what others say about you has infinitely more impact than what you say about yourself. It’s important to take the positive comments of past customers and use them in the all your...
by Tony Policci | Dec 16, 2013 | Copywriting Help
Teaser Copy The Secrets Of Using Teaser Copy To Double The Response To Your Sales Efforts The definition of teaser copy has been typically “words printed on the outside of an envelope that interest the recipient enough to open the letter.” The main purpose...
by Tony Policci | Dec 16, 2013 | Copywriting Help
Secrets To Creating Sizzling Sales Letters There are two types of sales letters —those that sell and those that don’t. It sounds obvious doesn’t it? Well the truth is that most people don’t have a clue about the difference. The best method for...
