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Copywriting Help / 18 posts found

How a Direct Marketing Company founded in 1953 is CRUSHING it Today…

July 15, 2014 @ 7:19 pm
by Tony Policci
Any of you over 40 surely remember those big brown envelopes with hundreds of  colorful “lick and stick” stamps for ordering magazines. Yes, I’m referring to the legendary Publishers Clearing House (PCH) campaigns. The collateral inside promised the opportunity that Ed McMahon might show up at your door with a prize patrol and a big fat check. It was one of the earliest examples of engagement marketing and reciprocity that I can remember. As media continues to shift from traditional forms to digital, countless brands face disruption. PCH doesn’t want to be a victim of this, so the sweepstakes marketing […]

Managing Time

December 16, 2013 @ 11:45 pm
by Tony Policci
“How You Can Make Thousands Of Dollars More A Month By Squeezing More Out Of Each Day” By Tony Policci Dear Friends and Clients, This month we’re going to deal with some principles that prevent us from reaching our goals. With the busy season just ahead of us there will be a lot to get done for your clients as well as your own families, so this newsletter will be just what you need to fly through the summer a little easier. I’m sure you’ve done your share of reading in the past about “time management” which is crucial, but […]

Create Yellow Page Ads That Work

December 16, 2013 @ 11:44 pm
by Tony Policci
Remember Yellow Page Advertising? The yellow books have gone the way of the 8-track tape, but this lesson can and should be applied to all your display ad marketing. How To Create Profitable Yellow Page Ads Yellow page advertisements can be a tremendous asset to your business or they can be one of the most expensive mistakes you’ll ever make. It’s also hard to get the truth from some yellow page advertising because rate structures are complicated; the market research they quote to you will only contain information that the Yellow Pages wants quoted. Yellow Page Ad Tips Cut back […]

All About Testimonials

December 16, 2013 @ 11:43 pm
by Tony Policci
Testimonials. What Others Are Saying Right To Your Face It’s a fact of life, what others say about you has infinitely more impact than what you say about yourself. It’s important to take the positive comments of past customers and use them in the all your sales material. People want to believe what you say, but they are skeptical. Reading or hearing what others say about you or your product will help them feel like they can have a satisfactory experience with you or your company as well. Testimonials are one of the most powerful things you can use to give […]

What is Teaser Copy

December 16, 2013 @ 11:42 pm
by Tony Policci
Teaser Copy The Secrets Of Using Teaser Copy To Double The Response To Your Sales Efforts The definition of teaser copy has been typically “words printed on the outside of an envelope that interest the recipient enough to open the letter.” The main purpose of sending a letter is to make a sale, of course that won’t happen unless it gets opened and read. I see the term teaser copy to have more applications nowadays. Especially if you’re using some type of e-marketing. So keep in mind that the primary use of teaser copy may not be the only application. […]

How to Write Sizzling Sales Letters

December 16, 2013 @ 11:41 pm
by Tony Policci
Secrets To Creating Sizzling Sales Letters There are two types of sales letters —those that sell and those that don’t. It sounds obvious doesn’t it? Well the truth is that most people don’t have a clue about the difference. The best method for writing sales letters is called “direct response”. Which means that you are asking for the reader to take a specific action as a result of reading your letter. That could be to place an order or to request additional information or even a free sample or demo. Whatever the action you desire, direct response is the most […]

Press Releases

December 16, 2013 @ 11:41 pm
by Tony Policci
Press Releases How To Get Free Advertising By Using Press Releases. The press release is a powerful marketing tool. I can’t think of any better way to advertise than FREE, can you? The trick is writing a press release that gets attention and gets the media to do a story on you. How long should a press release be? One page is best. If you can’t say it in one page you don’t have as good of a chance to get it read. Remember, the media people are swamped with press releases and most of them end up in the […]

Postcard Marketing

December 16, 2013 @ 11:40 pm
by Tony Policci
Post Card Marketing The Frugal Advertising Gold Mine I can’t say enough about the power of post card marketing. But like a post card same time what I have to tell you about creating them will be brief. Post Card Advertising Is Cheap A post card is almost always seen in a stack of mail and is inexpensive to create as well as to send. This is why postcard advertising should be a part of your marketing system. Postcard Marketing Is Effective You can use postcards for lead generation, special sale announcements, a thank you to customers, part of a […]

Create Order Forms That Get the Sale

December 16, 2013 @ 11:39 pm
by Tony Policci
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Powerful Order Forms How To Create Order Forms So Powerful They Sell All By Themselves The order form, order card or order page (on a web site) is a crucial element to the entire copy writing process. In fact, screw up the order card and you screw up the entire marketing process. After all, if you fail to close the sale, any of your brilliant efforts up to that point have been in vain. Ideally, nobody would read your order form until they read the rest of the sales letter. In the real world many people skip right to the […]

Newspaper Columns

December 16, 2013 @ 11:38 pm
by Tony Policci
What about Creating Your Own Weekly Column? To do a newspaper column, you need to give the newspaper people overwhelming reasons why their readers would want to have the information you can provide. For example, if you are in a service business that has a bunch of disreputable individuals running scams on customers, that their readers need to have information because there is so much scamming going on out there. And you will offer a free report on “How To Avoid Being Taken Advantage Of When ______” to everyone who sends in a question for you to answer in the […]