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Postcard Marketing

Postcard Marketing

December 16, 2013 @ 11:40 pm
by Tony Policci

Post Card Marketing

The Frugal Advertising Gold Mine

I can’t say enough about the power of post card marketing. But like a post card same time what I have to tell you about creating them will be brief.

Post Card Advertising Is Cheap

A post card is almost always seen in a stack of mail and is inexpensive to create as well as to send. This is why postcard advertising should be a part of your marketing system.

Postcard Marketing Is Effective

You can use postcards for lead generation, special sale announcements, a thank you to customers, part of a sequenced mailing, to test an ad and on and on and on… Here are the tricks to using post card advertising effectively:
  1. Use copy on both sides of the postcard.
  2. Post cards need headlines.
  3. Picture post cards get read.
  4. Larger post cards stand out. Use different sizes, even 8×10.
The truth about post card marketing is if you learn the basics of good copy writing, all you have to do is transfer that knowledge into.

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