Post Card Marketing
The Frugal Advertising Gold Mine
I can’t say enough about the power of post card marketing. But like a post card same time what I have to tell you about creating them will be brief.
Post Card Advertising Is Cheap
A post card is almost always seen in a stack of mail and is inexpensive to create as well as to send. This is why postcard advertising should be a part of your marketing system.
Postcard Marketing Is Effective
You can use postcards for lead generation, special sale announcements, a thank you to customers, part of a sequenced mailing, to test an ad and on and on and on…
Here are the tricks to using post card advertising effectively:
- Use copy on both sides of the postcard.
- Post cards need headlines.
- Picture post cards get read.
- Larger post cards stand out. Use different sizes, even 8×10.
The truth about post card marketing is if you learn the basics of good copy writing, all you have to do is transfer that knowledge into.