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How to Use Powerful Guarantees

Creating Powerful Guarantees Your Guarantee Will Make Or Break You! Guarantees are far too underused. You have to eliminate the risk from the prospect if you want to sell more. A guarantee is the easiest way to remove risk. When you use a powerful guarantee, you...

How to Write Flyers

The Right Way To Profit From Flyers and Door Hangers The Thrifty Way To Building A Profitable Business One very powerful and inexpensive strategy is using flyers and door hangers. The problem is that flyers probably got their name for what happens to them after you...

What About Your Envelopes?

Sale Increasing Envelopes How To Get Your Envelope Opened Perhaps the most critical moment in a direct mail campaign is when the letter arrives at the prospects address. You have to make the cut. Most people sort their mail over the wastebasket. If you don’t...

Creating Coupons

Creating Coupons That Will Immediately Drive Your Prospects To Take The Specific Action Required To Do Business With You   The main purpose of a coupon is to get someone to try your service. There are three main types of coupons: An order now coupon to request either...

How to Write Killer Body Copy

Wow! Did You See The Body On That One? Writing Body Copy Body Copy is the “body” of your marketing piece, whether it is a sales letter or a space ad. Just as an attractive person catches your eye and may cause you to study their shape, attractive body copy...

How to Build Trust into Your Copy

Gain Your Buyers Trust Make Your Message Believable Some people have heard it all and seen it all. Some are fairly trusting and will check things out because of the natural faith they have. Most people have very little trust, and in order to gain their trust, you need...