Maybe you’ve never heard the name Tony Policci. (For years, I kinda liked it that way). But since you’re here now, I better tell you a little about me and Copywritingtips.com.
So, “Policci” is not my birth name. When I popped out, the family name I had attached to me was “Polish” and you might recognize that name as it is a bit more famous in direct response marketing circles. Indeed, my marketing story started in 1994 at Piranha Marketing, along with my little brother Joe Polish. (Yes, we really are brothers. When I was 21, I changed my last name back to our immigrant name.). Together we created a company that is now near legendary in direct response marketing circles.
While helping to build Piranha, Joe and I studied and worked with brilliant men and women, (Dan Kennedy, Gary Halbert, Jeff Paul, Yanik Silver, Michael Gerber, Pamela Yellen, Heather Walsh Krueger and dozens of others). We created great stuff, put on powerful boot camps and our worked changed the lives of thousands of small business owners and entrepreneurs. In 2000 I chose to leave my position as VP of Piranha and go out on my own. It was a tough choice, but I had things going on at home that demanded my attention. I could not give my family the attention it needed and juggle the demanding schedule I maintained at Piranha. So, I took the skills and innovation I had been using with Joe and scaled down to be a full-time dad and a part time marketer and copywriter.
Today, my client list reads like a “who’s-who” of successful companies, gurus & entrepreneurs.
My specialty is creating strategic marketing and compelling messages that get results. I love to create super-smart marketing and write control crushing copy. I love to solve the “pain” and “problems” of my client’s market. Nothing is better as a marketer than promoting products and services that give people the results they want.
You can do that too. Just uncover who your market is. Understand what they want and create a method to deliver them a message so tailored to that want, that it infects your prospects with the desire to buy from you. Then, treat them right so they become cheerleaders for you as well.
So, where do you need great marketing and copy?
- Sales letters
- Scripts, video, radio, TV
- Landing pages, squeeze pages
- Product or program development
- Print ads
- Product Launches
If you can deliver REAL value with your products or services, and make good on your promises, then reach out to me today for a FREE marketing analysis. Life is short…getting wealthy slow is stupid…isn’t it time you got to the next level?
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